Acquisition – TIME Sport

Why did SRAM acquire TIME Sport?

With TIME’s acquisition, SRAM will inherit an innovative and historic brand that was the first to focus on ergonomics through the pedal stroke. This acquisition will expand SRAM’s current product c... See more

Are TIME Sport pedals still produced in France?

Following the acquisition of TIME Sport by SRAM in early 2021, TIME pedal production moved from the TIME factory in France to SRAM's chain manufacturing location in Portugal. The new TIME productio... See more

Will SRAM keep the TIME Sport name, and what will TIME frames be called?

SRAM has acquired the TIME Sport pedal and shoe line, while Cardinal Cycling Group acquired the TIME bicycle line. Both companies will continue to market products under the TIME name. SRAM will ... See more